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Realtor.com

The world of real estate is extremely unreal. From reality television to advertising, the seemingly seamless process and boasting properties create a sense of home buying insecurity. So we created a campaign to celebrate homes, for the real of us.

Overview:

 

The world of real estate is extremely unreal. From reality television to advertising, the seemingly seamless process and boasting properties create a sense of home buying insecurity. So we created a campaign to celebrate homes, for the real of us.

 

responsibilities:

  • Pitch work

  • Art Direction

  • Lead Design

  • Production

  • Post-production

 

Agency:

Huge Inc.


:30s Product Spots (x6 Rolling out through 2019)

director:

Aircastle


:60 Anthem spot


We also created "Public Reality Announcements" to give this unreal world a much-needed reality check. We used targeted media buys on HGTV, Bravo, VH1, MTV and The Food Network (as well as on Twitter, Facebook and Instagram.) And ran these spots while viewers at home were enjoying the actual shows they warn against.