Insert a cheeky 'Smart' pun here.

Meg Smart is a Creative Director where her main job is trying to make her boss laugh (a 25% success rate). She has led work for large, complex brands like P&G, L’Oreal, PlayStation, and Google. She’s also worked on a lot of normal sized brands too.

Her work has been recognized industry standards like The Cannes Lions, The One Show, Clios, Adweek, Hypebeast, Business of Fashion, WWD, Archive and more. She is a scrappy hybrid creative that can flex between conceptual advertising, art direction and design. Sometimes, she even takes a stab at copy.