Citrix
Can B2B be fun? That was our challenge going into this campaign. Take complex jargon and seed it into ads that people would actually enjoy watching.
The elevator pitch is that Citrix enables IT professionals with technology that removes stressful compromises. When there’s less to worry about at work, there’s time to indulge in the luxury of worrying about less serious things…
And of course,
there were banners...
Responsibilities:
Art Direction
Copywriting
Production
Post-production
Director:
Team:
Hemant Jain (GCD), Andrew Tobin (CD), Joseph Bianco (ACD Copy), Patrick Horn (Art), Steve Stenholt (Copy)